Paid Online Surveys
A paid survey is a type
of online statistical
survey where the
participant is rewarded
through an incentive
program. A paid survey
is used to collect
quantitative information
about the participant’s
personal and economic
habits. Often used by
marketing firms to test
new advertisements, they
offer the participant a
cash reward or entry
into a sweepstakes
program.
Legitimate paid surveys
exist because, in order
to remain competitive in
their given markets,
companies need a better
understanding of their
customers and the
customers' perception of
products. Surveys that
are legitimate are
separated by personal
demographics so that the
data will better apply
to the target audience
the marketing firm is
trying to reach.
Because the corporate
marketing companies need
to understand consumer
perceptions in-depth,
they will offer
incentives to survey
participants. A
participant will never
have to pay for a
legitimate paid survey.
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