How To Market Your Home
Business
For new business owners,
having customers find
you can be one of the
many challenges in
getting your business
off the ground. While
many believe that the
internet is the best way
to gain market exposure,
if your business is
focused on one specific
geographic area, going
online can be
unproductive. You will
still want a
professional website to
serve as an online
brochure and for some
reason many people have
the opinion that an
online presence
increases the
credibility of a
business.
While direct mail
marketing has fallen out
of favor for many
businesses, it remains
one of the best bargains
for the money. A
professionally deigned
mail piece with a well
written message can mean
more than thousands of
internet ads or emails
that might be considered
spam. If you are not
able to design and write
good ad copy, hire
someone to do it for you
and then follow their
suggestions.
Even your answering
machine can work for you
when you can not answer
the phone personally.
Instead of the
traditional message
about leaving a name,
number and brief
massage, add a sales
pitch to your outgoing
message. It can provide
information to callers
no matter what the time
of day or night.
Press releases are often
misunderstood by
business owners who
believe that simply
sending out a press
release will
automatically get them
mentioned in the
newspaper. While most
newspapers have a thick
wall running between the
editorial content and
advertising, many times
editors will read a
release and see no news
value and hand it to the
ad department for a
potential sale. In worse
case situations, the
press release is
pitched, never seeing
the light of day.
For a press release to
have half a chance of
making into the
newspaper, it has to
have some sort of news
value. A promotion or an
appointment of an
employee is always
welcome in most papers
but the release has to
be about the person with
your company name
mentioned as an ad near
the bottom. Releases
that talk about new,
exciting products can be
useful but sending out a
monthly press release is
generally a waste of
time.
Customer referrals can
go both ways, depending
on their experience with
your business. It has
been estimated that a
customer who has a good
experience will tell six
of their friends. A
customer who has a bad
experience will tell 13.
The best way to get new
business is to treat the
customer right every
time you deal with them.
Even if it means losing
a few bucks on a sale
item, by giving them a
hard time, even if they
are completely wrong, it
can cost a whole lot
more in future business
from them and their
friends and family.
Obinna Heche:
Delivering the best home
based business ideas and
opportunities so you can
work at home
successfully..
http://www.homeincomeportal.com/obhmy365/
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