Selling Product Online
For very little cost,
you can sell a product
online that hasn’t been
selling well offline.
Once it is set up, it
takes virtually no work
to maintain and monitor.
Even if you only get a
few sales a month, it is
money that you wouldn’t
have otherwise!
Let me give an example
from my own experience.
Back before I took my
first business online, I
advertised my book,
“Secrets of Buying and
Building Your Specialty
Car on a Small Budget,”
in “car kit” magazines
(there were only two)
for three years, and
made a full-time income
doing so. After a while,
the ad rates jumped too
high and the market was
getting saturated with
my product, (I was the
only person writing a
book on such a subject)
so it just wasn’t worth
running the ads anymore.
I put the same book on a
simple web page, did a
few reciprocal links
with related kit car
sites, and announced my
presence on the two kit
car e-mail discussion
lists. The result? It
still brings in over
$1,000 per month
automatically. I don’t
do anything to maintain
it (I haven’t touched it
or even paid attention
to it in over 2 years),
and it still generates
$1,000 in profit every
month. It’s not much,
but I don’t do any real
work for it.
It is an old book that
was not profitable, and
not being advertised
anymore offline, but
because I put it on the
Net, it now earns me
$1,000 on autopilot each
and every month. It’s
not a lot of money, but
it is icing on the cake.
If you can get a few
products like this, you
can generate a full-time
income very easily.
Be prepared to change
your advertising concept
a little and adapt it to
the Internet. For
example, in the kit car
business, the customers
are what marketers call
“picture people.” In
magazines, using
pictures in your ads
increases the cost of
the advertising. On the
Internet, though,
because there is
basically unlimited
space, you can really
take advantage of
images. In fact, when I
advertise in newsgroups,
I let everyone know that
there are a ton of
pictures on my site.
Just having images at
your site is a way of
getting traffic.
This pitch enticed kit
car enthusiasts to come
and check my site out.
The philosophy is to
give the target market
what they want.
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